The original concept for the hero image was a set of people sitting around the campfire telling stories and having fun, with perhaps the name of the show rising out of the smoke. Many festivals prefer the advertising images to contain no copy or titles, to keep a consistent look and feel across all of the festival images. Together we came up with the idea of doing some smoke painting and having elements of those campfire stories rising up in to the night sky.
UPDATE: The Around the Campfire image won a Silver award and was a finalist at the 2019 Queensland Epson Professional Photography Awards as part of our Commercial portfolio!
The smoke painting was a lot of fun! Taking a list of potential story topics from the Big Fork folks, and hunting through abstract smoke images to find pieces to make them come true! (A roast chicken? Sure thing, I’m sure we can find one of those…)
