This shoot is a good example of shooting for multiple formats. ImproMafia makes extensive use of Facebook events for promotion, and the timeline-crop is a really important consideration for them. Designing an image that works well in that crop, has impact, and makes the viewer stop what they’re doing to pay attention, is a pretty key part of the job.
My favourite image from the shoot? This moody one. It feels like the cover of a kids’ mystery book that I might have read when I was 10. We shoot loose to allow room for show information, which makes it pretty right for a novel actually 🙂
